Edmundo Castillo has  been appointed Creative Director at Stuart Weitzman. 

The shoes brand whose owner is fashion group Tapestry recently fired Giovanni Morelli for inappropriate behavior.

Edmundo Castillo is a seasoned, talented, professional with great experience among shoe-making brands.

He perfectly understand women taste and needs and he's never extreme. His creations are feminine and wearable, exactly what Stuart Weitzman needs.

It seems that Edmundo is a well-mannered designer, focused on creating shoes for making women look and feel beautiful and powerful.

He never forgot that shoes are made for walking. Hopefully the new team driven by Eraldo Poletto and Edmundo Castillo will refresh the image of the brand, will start again creating glamour around it and appeal.

It's a great challenge but the new start seems to begin from the right path. Women shoes is a great business in fashion, also because...

"Life is too short to wear boring shoes"

Susanna Nicoletti for Joliegazette - a fashion and luxury marketing, communication and digital senior professional in the industry with boutique consultancy www. thefashiondispatch.com