Marie Gulin-Merle is transitioning from beauty to blue jeans. Effective Spring the marketing executive has been named the new chief marketing officer at Calvin Klein. She has been chief marketing officer at L'Oreal USA for the past four years.

The role Gulin-Merle is filling has been vacant for more than a year after Calvin's former CMO Melisa Goldie resigned from the New York-based brand.

Gulin-Merle will now report to Raf Simons, who joined Calvin from fashion house Dior.

The brand is putting more money into marketing after a positive third quarter in which it reported a 6 percent rise in revenue to $943 million.