IS SOUNDCLOUD SINKING?
A tense scene at SoundClound according to TechCrunch. Is the company on the verge of bankruptcy. It held an all-hands meeting to explain to employees why it suddenly had to lay off 40 percent of its staff last week. 173 people were let go. The service will close offices in London and San Francisco and will leave two major headquarters in Berlin and an office in New York. That was the announcement a week back. Now in a new blog post on the site by founder Alex Ljung, he assures SoundCloud users that the site isn't going anywhere anytime soon.
There’s an insane amount of noise about SoundCloud in the world right now. And it’s just that, noise. The music you love on SoundCloud isn’t going away, the music you shared or uploaded isn’t going away, because SoundCloud is not going away. Not in 50 days, not in 80 days or anytime in the foreseeable future. Your music is safe. Along with each of you, we’ve built this incredible creative community of artists, podcasters, DJs, producers and more who are the driving force in pushing culture forward in the world. That’s not going to change. Last week we had to make some tough decisions to let go of some of our staff, but we did this to ensure SoundCloud remains a strong, independent company. Thank you for the outpouring of love and support. Some of you have asked how you can help–spread the word that we’re not going anywhere and keep doing what you’re doing–creating, listening, uploading, sharing, liking, and discovering what’s new, now and next in music. SoundCloud is here to stay.
So what change the chain of events? Rumor has it Chance the Rapper had something to do with it, at least according to sites like The Verge and Chance's Twitter.
I'm working on the SoundCloud thing
— Lil Chano From 79th (@chancetherapper) July 13, 2017
@ an artist who you wouldn't know if not for @SoundCloud
— Lil Chano From 79th (@chancetherapper) July 14, 2017
Now link me to a song on @SoundCloud that you swear you're responsible for like atleast a thousand plays
— Lil Chano From 79th (@chancetherapper) July 14, 2017
Just had a very fruitful call with Alex Ljung. @SoundCloud is here to stay.
— Lil Chano From 79th (@chancetherapper) July 14, 2017
Thanks Chance! But will the 173 people who lost their job get it back?