This pandemic year lots of things are moving to virtual world and so does the makeup industry. Now Google is offering a virtual make up testing to its users. The company is collaborating with several cosmetic brands.

Online shopping is booming because of pandemic. With makeup it is not that easy. It’s hard to buy lipstick without trying on the color first. While some brands began testing this new virtual approach to make up testing before the health crisis, others are now full speed. Google is not enriching its search engine with augmented reality to allow you to try the product before buying. Google experience is collaborating with ModiFace and PerfectCorp with participation of brands like "L’Oreal, MAC and Charlotte Tilbury.