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Rag & Bone Invests in New Technology after laying off 70 employees

Today’s consumer expects more than yesterday’s tech.
BounceX accurately recognizes and markets to the actual person behind every visit in real-time. Rag & Bone company found is useful. In fact, the company reports that it is able to identify 40% of its site traffic and send personalized triggered emails to push shoppers down the conversion tunnel.

“BounceX’s key benefit is identification, which means we can re-market to shoppers in a relevant, personal, and timely way. Our volume of connections with our shoppers has gone way up because of the identification that BounceX brings to our online business,” explained Aaron Detrick, VP of digital at Rag & Bone.

“It helps us identify shoppers at a much higher rate and re-market to them with a higher volume of relevant digital touch points—drastically accelerating our digital and direct-to-consumer growth.”

Rag & Bone was forced to lay off approximately 70 employees last month due to Covid-19.

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