Just in. JAY-Z's massive 4:44 Tour will kick off in the fall. Jigga will be partnering with sneaker and apparel line, Puma for the three month-jaunt and possibly other projects in the future.

While some wondered about the Puma placement, it has now been confirmed that Jay and the shoe line have big plans. The ad for the tour features Puma’s logo alongside logos for Tidal and Sprint.

“We can confirm that Puma is working with Jay-Z on his upcoming tour and other collaborative projects,” a rep for Puma told Billboard. “More details will be shared at the appropriate time.”