Creative director at Roberto Cavalli, Peter Dundas steps out after less than two years in the job. What happened? Was his leave voluntary or was he forced to step down?
Considering the company is going through reorganization and cutting down 200 positions, anything is possible. Companies are under pressure to make money, but creative directors are not to blame. They must stay in the position for at least three years in order to gain loyalty of the client. If things change every so often, there is simply not enough time for the brand to gain loyalty of the client. Let’s hope the next creative director at Roberto Cavalli gets a longer run at doing the job than Peter Dundas did.