Fashion photography is a genre of photography which is devoted to displaying clothing and other fashion items. It rules everything around us,in the form of magazines, books, ad campaigns, billboards, and online. It began in 1839 and existed strictly to sell. Today, it reflects a lifestyle, an attitude, and a story comprised of the subjects, location, styling, make-up, hair, and photographer's vision.

After the deaths of Richard Avedon, Helmut Newton, Francesco Scavullo, Herb Ritts, and Gleb Derujinsky, some of today's most famous fashion photographers are Patrick Demarchelier, Steven Meisel, Mario Testino, Peter Lindbergh and Annie Leibovitz.