Cara Delevingne joins the likes of Rihanna and Kylie Jenner and becomes the newest brand ambassador for PUMA. PUMA's “Do You” campaign “aims to inspire confidence in women everywhere.”

“To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”

Launching this month, PUMA’s “Do You” project spans across multiple categories, from its running and training to sport style collections.