Chanel’s 2017 campaign is drawing attention to Coco, the mastermind behing locked Cs logo. The house is celebrating Coco before Coco, with a nod to her true first name, Gabrielle.

While Gabrielle’s legacy is highlighted in four short films to be included in the designer’s Inside Chanel series, Karl Lagerfeld already kicked off the year of Gabrielle in October 2016 with a bag he created in her name. The ad is set to arrive in April. The house will continue to celebrate its founder with a perfume launch in autumn 2017.

The short tribute highlights Gabrielle’s ambition with a series of mantras adopted by the late designer, the “relentless, invincible, and eternal rebel.”