The Parisian house today launches its mobile application that will allow its followers to attend its couture show from their smartphone as if they were there. Far from being his only feature, other surprises are to discover on this new gadget signed Balmain.

Contemporary and modern vision guides of Olivier Rousteing who joined Balmain in 2011 will make all of us who are interested to be part of Balmain 2019 show.

The new challenge of the brand is the mobile app launch with the desire to reach as many people as possible. Already followed by 5.1 million followers on Instagram , this application explores its use of new technologies, after hosting last year three new virtual models in his " Balmain Army " . According to Vogue Paris the app will allow followers of Balmain to attend, thanks to augmented reality, the next fashion show of the Parisian house on January 23, the first after sixteen years of absence. Th app will soon offer an immersive tour of the much-anticipated new Saint-Honoré boutique in Paris and offer other exclusive content. The application is already available on the App Store .