The NBA league has revealed a groundbreaking partnership with Skims, marking the NBA's inaugural official underwear sponsor. The full extent of its impact on the league remains uncertain.

A multiyear partnership in unvailed. The agreement designates Skims as the official underwear sponsor for the NBA, the WNBA, and USA Basketball.

Kim Kardashian, co-founder and creative director of Skims, expressed her pride in the partnership, describing it as a testament to Skims' increasing impact on culture, according to a news release.

This collaboration comes shortly after the launch of Skims Mens on October 26, featuring three distinct collections. Shai Gilgeous-Alexander, the point guard for the Oklahoma City Thunder, was featured in the brand's campaign launch, alongside other prominent athletes modeling the new underwear line.