Occupation: Founder of Fit Approach, home of the Sweat Pink community

Instagram: @JamieKingFit /@FITAPPROACH

Where were you born?

I was born and raised a California girl.

Where do you live now?

I now reside in Portland, Oregon with my husband and my super amazing dog (@abbiethevizsla).

In one sentence what is unique about your work?

Fit Approach is blend of all of the things I love most - fitness, connection, community, social media and of course, Sweat Pink shoelaces - it's a place that fitness fanatics (like me!) can go to find their tribe, get inspired, and share with one another.

Why do you do what you do?

Because I love it! Fit Approach is a big part of who I am. I love bringing people together and building community. I truly think I was born for this role.

What inspires you?

I find inspiration in so many places - from my yoga mat to the trails, my family and even my dog - and of course from the amazing Fit Approach community.

Describe your personal style.

I'd say my style is classic, relaxed, sometimes sporty, sometimes girly, sometimes straight up I don't give a hoot. I'm a black tank top, jeans and flats kind of girl who will never turn down the opportunity to wear a sundress, swim suit or yoga pants. And who always, always has a hair tie around her wrist.

Your ultimate must-have.

A good hair tie. In my line of business, you just never know when a ponytail moment will strike. Oh and of course, a smoothie. I start everyday with an Amazing Grass smoothie - its my ultimate, secret (now not so secret) weapon.

What superpower would you have and why?

The ability to sleep anywhere and at anytime. I used to travel with a friend who could sleep anywhere and I'd sit there and watch her on crowded trains, buses, or even loud hostels and think, yep, that's a superpower that I'd like to have.

What is next for you?

World domination -- one Sweat Pink shoelace at a time, of course.... Actually, we're working on some really big things that I could not be more excited to talk about including our recent launch of Flex & Flow, our first physical manifestation of our community, Influencer Connect, a new way for brands to connect with bloggers online, experiential fitness retreats, and so, so much more!