When Digital is Not Enough

We are used to live in a virtual world where services are provided by bots and algorithms and software, not people. Where you can download music and books. Where you can share your life with friends and unknown people. It's amazing. And, clearly, we cannot go back.

On the other side we often read that digital and e-commerce are killing the analog and the brick and mortar.

Print magazines and brick and mortar stores are shutting down. True.

A new mindset is evolving and, all those products and places that are not qualitative nor appealing nor innovative will disappear.

It's not a direct impact of digital. 

It's rather the lack of customer experience and service, the product-centric approach that are creating troubles to the weakest players.

In fact:

- E-tailer Matches Fashion  is going to open a a 6-floor concept space in London Mayfair

- NAP launched in 2004 Porter, a print magazine

- The New Yorker (monthly audience +18%) is Conde Nast best performer

- E-tailer Luisa Via Roma is still open with the shop in the eponymous street in Florence - E-books industry never really took off

Quality, interesting contents, authentic purpose and service to the customers is what make the difference.

It's not the medium. It's the quality of the content.

Susanna Nicoletti for Joliegazette - a fashion and luxury marketing, communication and digital senior professional in the industry with boutique consultancy www. thefashiondispatch.com

Italian Pride: All the roads lead to Valentino

Valentino Garavani founded the eponymous Maison in 1957.
Thanks to the support of Giancarlo Giammetti the Maison grew in prestige, appreciation and business.

Valentino and Giammetti, Yin and Yang of the Maison, established strong personal relationships and friendships with the most elegant women in the world.

Jackie Kennedy, Elizabeth Taylor, Marella Agnelli among others became natural ambassadresses of the elegant, chic, stylish brand.

In 1967 Valentino won the prestigious Neiman Marcus Award, in 1971 was portrayed by Andy Warhol and in 2006 received the Legion d'Honneur. The infamous "red" Valentino is the trademark of the brand, now owned by Qatari Mayhoola, and directed by Pierpaolo Piccioli.
Despite having sold the brand in 1998, the duo Valentino-Giammetti still seat front row at the shows celebrating the evolution of the Maison style.

It is a unique case where the retired founders of a Maison still support the new era, with love and passion, trust and loyalty.  Such an endorsement is the smartest result that the Valentino brand could have ever achieved. This virtual bridge between the past glory and the present success is a true Italian Masterpiece. And the Valentino brand is very much nurtured by this deep love.

by Susanna Nicoletti - a fashion and luxury marketing, communication and digital senior professional in the industry with boutique consultancy www.thefashiondispatch.com

SHOP VALENTINO

SHOP VALENTINO