She has been famous for decades now, but never expressed any enthusiasm in high fashion. Never attended Met Gala, never showed up at fashion weeks. But times are changing. Fashion is becoming everyone must attend soiree.
With her comeback Britney signs with Kenzo as the new face for their Spring 2018 collection. But the pop legend has now signed on for her very first luxury fashion campaign, as Spears is the new face of Kenzo’s latest spring 2018 collection. According to Vogue, the creative directors of the French label,  Carol Lim and Humberto Leon, approached Spears for the “nostalgia-based” campaign (the collection references the launch of Kenzo Jeans in 1986). Spears, who recently ended a multi-year Las Vegas residency is ready for some fashion. In the campaign Britney (shot by Peter Lindbergh) is  wearing a baseball hat and flaunts her belly-button piercing and back tattoo.

“This collection is very youthful,” Spears told Vogue. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.” Spears told the magazine that when she was younger she “took so many risks and really went for it,” in terms of her style, but, “It’s tricky [now] because as a mother, you don’t take as much risk with your style.”