Prada’s recent “365” project took another approach. Unlike its classic campaign format the legendary fashion house has just released a new visual installment for its Spring/Summer 2017 collection.

The video features award-winning actor Jude Law starring in a story about a man wandering through dunes, attempting to find his “perfect spot.”

Check out the full clip above, and for more, be sure to also explore Prada’s “365” campaign images here.