Streetwear is one of the most striking fashion trends which has been rising for some time now. Philo New York landed on our radar when looking for some good quality streetwear. Behind the brand is a Polish born stunner, Anna Kociuga who graduated New York Fashion Institute of Technology. Before starting the brand Anna worked as a model and interned for companies such as Chloe and Victoria’s Secret.
Philo is made in a beautiful Poland and produces trend and essential fashion pieces. The brand is already on the must-have list of many influencers and fashionistas. We sat to chat with Anna about Philo.

Giulia: What sparked your interest in creating your brand Philo New York?

Ania: Since school, where I studied at Fashion Institute of Technology, in the heart of New York, seeing the rush and the speed of life that we all lead -I wanted to created a brand that is functional, inventive yet sophisticated.  Observing women, the needs, the lifestyles, the philosophies often verified by life, because of the changes everyone of us is going through on a daily basis. I wanted to create a brand that evolves along with the people and world progress. A brand that doesn’t projects fashion in the same convention all the time but changes along with women and the world we live in.

Giulia: What is your creative process like? 

Ania: I’m very much into hues, colors, clean form and the feel of fabrics;  I combine these into a form of what I personally think will be good to wear. I never follow trends. I don’t watch top designers since I don’t want to suggest myself anything . I totally rely on myself as just a regular girl and add my intuition as a designer. My designs are a reflection of what I feel. It’s super important for me, to create a balance between goal and its expression.

Giulia: How do you think your brand fits in times like today? 

Ania: I feel that innovative and functional Philo designs became a perfect essentials in everyday wardrobe. Life changes bring sudden plot twists that we need to accommodate to.  We need fashion that's easy to wear, yet innovative enough to stay visible and relevant.  I also care about price point, so that clothing I make is approachable especially in times of recession. 

Giulia: What kind of woman does your clothing fit to? 

Ania: Philo makes clothing for women who make difference. For women who are verbal and eager to live and create their own world on their own rules. For smart, energetic and brave women who will appreciate the simple form and the power of innovative detailing with hand finish.

Giulia: If you could pick a celebrity to wear your brand, who would it be? 

Ania: Jennifer Lopez.

Giulia: What are you fascinated at the moment and how does it translate to your work? 

Ania: I have been experimenting with neoprene and more technical fabrics that create an innovative form that can be beautifully transferred into an everyday wear for Fall/Winter.

Giulia: Where is the brand based? 

Ania: The Philo Showroom and the lab is based in Poland, Europe.

Giulia: Where can we order Philo pieces from today? 

Ania: www.philonewyork.com

Giulia: What is next for Philo New York?  

Ania: Fragrance line.

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