KIM KARDASHIAN launched three new perfumes — the first under her own brand, KKW Fragrance — which made her $10 million within the first 24 hours, reports TMZ. What could be so extra special besides that it has Gardenia scent? It must be more than just a perfume, perhaps it turns your behind and lips expand when you apply the scent? Just kidding of course.
There is a meaning to the packaging that comes in the form of energetic stones and it means to heal. Yes the packaging itself will heal you from troubles. After the Paris attack, Kim's friends brought her healing crystals so there you go.
This becomes even more interesting. How? Influencer Marketing ladies and gentlemen. Kardashians didn't spend on basic marketing like print ad campaigns or TV commercials, why they simply promoted the product via social media to millions of followers.
Now how much do you earn a day?
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Behind the scenes at the KKW Fragrance shoot with @kimkardashian @mertalas @macpiggott
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