Founder / Creative Director SHOPGIRLSF, Juliet Belkin in Tibi

Amy Smilovic began Tibi in Hong Kong in 1997 and quickly gained attention in US.
Smilovic said "I thought to myself it's time to radically change Tibi's aesthetic to deliver an authentic when Zaras and Topshos of the world were going to always be doing that contemporary world cheaper, faster, better." They narrowed the focus, downsized, raised their prices. Today Tibi defines itself as clean, cool, relaxed and feminine. Team SHOPGIRLSF was fortunate to be the guest of the show during Spring/Summer 15 show. It was filled with famous bloggers and celebrities, including Fashion favorite, Olivia Palermo. We loved the collection and are looking forward to what is next from Tibi. Meanwhile, check out some of our favorites. Click on images to SHOP!