Danielle Lauder, the actress and great-granddaughter of Estée Lauder, will launch a seven-item makeup collection with the brand. Her collection is named Act IV — inspired by her heritage as a fourth-generation Lauder, and to her acting career.

Danielle is first an actress and recently had a role in a short film Estée Lauder produced with global ambassador Karlie Kloss. She also just recently starred in a music video called Bubble Gum on Count the Clock.